When you create a brand, you see the value behind it. However, this doesn’t mean potential customers will once your company hits the market. For this reason, it’s crucial to communicate your brand’s value proposition effectively. This can be done with a compelling brand awareness strategy. Ultimately, it will help your brand find its loyal audience and achieve success.
This article delves into the intricacies and benefits of brand awareness and tips for increasing it. Read on!
What is brand awareness?
Brand awareness measures how much people know your brand and whether they know it exists in the first place. It is also about knowing your products, services, values, and positioning. It uses different measurements, such as website traffic and social media presence, to get a complete picture of your brand’s performance regarding awareness.
Brand awareness is essential because it helps your business stand out in people’s minds, especially visually. For instance, when you see a brand’s email design and can identify the company by its colors or fonts. Before building loyalty, you need people to know and recognize your brand, just like everyone recognizes Nike, Apple, or Coca-Cola. This recognition and trust means a lot, as 46% of US customers are willing to pay more for the brands they trust.
FAQ: What is an example of a brand awareness strategy?
This could be using social media platforms to share engaging content consistently. To boost the impact of such a strategy, you can also create brand-related hashtags and collaborate with influencers to reach a wider audience and increase visibility.
Five best ways to increase brand awareness
If you want to increase or create awareness for your brand, consider doing the following:
1. Make your brand recognizable
Define the essence of your brand and the values behind it. Your branding, tone of voice, and actions should represent these core elements. For instance, if your business stands for specific environmental values, you must prove it with actions, e.g., adopting sustainable practices, reducing carbon footprint, and using eco-friendly packaging.
Analyzing brand and email design trends in 2024 can help you refine and incorporate the critical elements of your branding identity. Branding should always look consistent across all your marketing channels, ensuring a cohesive and compelling experience for your audience.
The tone of voice sets the stage for how your business communicates and sounds. It can be formal or casual, severe or cheeky, playful or business-oriented, depending on the impression you want to create. It can also differ a bit depending on the channel; for instance, social media might allow for a more informal and conversational tone, while official communications like emails or press releases may require a more professional approach.
2. Tell an honest and relatable story
A story like this should be a part of your brand strategy to raise awareness. It’s your brand’s narrative, which starts from the concept and keeps going as long as your brand exists.
This story should be informative, captivating, and honest, showing the human side of your brand. To achieve this, be open about the challenges you experience instead of only focusing on successes.
3. Offer value beyond the product
This could be a high-quality customer experience, an enjoyable unboxing process, emotions associated with your brand, and other elements that inform, educate, or entertain your customers. For instance, people like to watch Apple product presentations because they are engaging and interesting.
Keep in mind that this value shouldn’t focus on boosting sales primarily. Instead, view it as a tool to build long-term relationships with your customers and help them better understand and remember your brand.
4. Create shareable content
High-quality content that is relevant and useful to your target audience should be an essential part of your blog and social media brand awareness strategy. This is another form of providing value to your audience that also helps increase the number of your loyal followers online. And it’s pretty efficient, as 96% of decision-makers confirm that content marketing has turned out to be useful for their brand.
To help your content get noticed and shared, post consistently and at the peak engagement times for your audience. Include powerful calls to action to interest users and encourage them to take a desired action, whether it’s sharing or tagging a friend.
5. Give back to your community
Contributing to your community in specific ways, such as donating to charity, supporting meaningful events, and raising awareness, helps boost branding and your recognition. Doing so can also help you support your values—for instance, brands that don’t test on animals can donate to animal shelters to prove and strengthen their point.
FAQ: What leads to brand awareness?
It is often achieved by combining consistent marketing efforts, effective ad campaigns, and positive customer experiences. Focusing on and developing these aspects helps create strong associations between your brand and its products or services.
FAQ: How do you attract new customers?
There are so many ways to do so. For instance, you can run targeted ads, create a content marketing strategy, and offer various promos and discounts.
To sum up
Brand awareness might take some time and resources to build. However, the efforts invested in the process pay off significantly, as it helps make your brand recognizable, admired, and supported by your target audience. Follow this article’s tips to boost your brand awareness strategy quickly and efficiently.